Commercial Break - youth transformation agency

WE'RE A YOUTH TRANSFORMATION AGENCY

TRANSFORMING THE WAY BRANDS CONNECT WITH YOUNG PEOPLE / TRANSFORMING YOUNG PEOPLE'S LIVES / TRANSFORMING DIVERSITY WITHIN
THE CREATIVE INDUSTRIES

WATCH THIS TO GET AN OVERVIEW

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INSIGHT

BEATS HAD BUILT A BUSINESS ON CELEBRTIY ENDORSEMENT, BUT HADN'T REALISED THIS WAS LOSING THEM CREDIBILITY AMONGST MILLENNIALS. WE HELPED THEM SEE THEY NEEDED TO REBALANCE THEIR COMMUNICATIONS TO EMPHASISE THEIR MUSIC CREDENTIALS.

TRANSFORMING THE WAY BRANDS CONNECT WITH YOUNG PEOPLE

OVER THE PAST 6 YEARS, WE'VE HELPED THE LIKES OF COMIC RELIEF, EE AND ITV STOP BEING TOURISTS IN THE WORLD OF YOUNG PEOPLE AND START FEELING AND ACTING LIKE A LOCAL.

STRATEGY

TO HELP COMIC RELIEF OVERCOME THEIR PROBLEMS WITH MILLENNIALS WE DEVISED A YOUTH STRATEGY THAT FOCUSED IN ON SPECIFIC, RELATABLE ISSUES, AND PRESENTED THEM, NOT AS TALES OF WOE, BUT AS GLARING INJUSTICES.

CREATIVE SOLUTIONS

TO HELP THE MOBOS RECONNECT WITH THE CORE AUDIENCE WHO FELT THEY WERE BEING ABANDONED, WE CREATED THE 'PAVING THE WAY AWARD' FOR PIONEERS IN BLACK BRITISH CULTURE. RECIPIENTS OVER THE PAST FEW YEARS HAVE INCLUDED WILEY, MS. DYNAMTIE & IDRIS ELBA.

CREATIVE SOLUTIONS

WHILST WORKING WITH COMIC RELIEF, WE REALISED TEXT DONATIONS WERE TOO MUCH OF AN EFFORT FOR MILLENNIALS. SO WE DEVISED A VOICE ACTIVATED DONATION PARTNERSHIP USING SIRI.

CREATIVE SOLUTIONS

BEING WITHOUT DATA IS A HORROR SHOW FOR YOUNG PEOPLE. THAT'S WHY, WHEN WE WORKED WITH EE, WE CONCEIVED AN OFFERING WHERE DATA COULD BE SHARED BETWEEN FAMILY MEMBERS.

TRANSFORMING THE LIVES OF YOUNG PEOPLE

IF YOU'RE 18-24, WORKING CLASS, AND COME FROM LONDON, WE OFFER JOB OPPORTUNITIES IN THE CREATIVE INDUSTRIES.

YOU WORK WITH US ON REAL WORLD BRAND TASKS BEFORE MOVING ON TO PLACEMENTS WITH OUR PARTNERS. ALL OF IT IS PAID AT LONDON LIVING WAGE.

APPLY HERE.

STEFAN

TURNED HIS 2016 PLACEMENT AT MR PRESIDENT INTO A JOB

JT

FROM CB 2013, IS NOW A CREATIVE AT ADAM & EVE DDB

CAT

IMPRESSED ITV SO MUCH THEY GAVE HER A JOB

TRANSFORMING DIVERSITY WITHIN THE
CREATIVE INDUSTRIES

IF YOU'RE READING THIS, YOU PROBABLY ALREADY KNOW THE CREATIVE INDUSTRIES ARE HORRIBLY UN-DIVERSE AND NEED TO DO SOMETHING ABOUT IT. FOR US THAT'S NOT ABOUT SOME SORT OF MORAL OBLIGATION, IT'S BECAUSE DIFFERENT PEOPLE PRODUCE DIFFERENT WORK, AND GOD KNOWS WE NEED A BIT OF THAT. IF YOU'RE LOOKING TO DIVERSIFY YOUR WORKFORCE, CONTACT US HERE, AND WE CAN TALK YOU THROUGH HOW YOU CAN GAIN ACCESS TO CB TALENT.

HERE'S HOW TO GET IN TOUCH

IF YOU'VE GOT A PROJECT YOU WANT TO DISCUSS WITH US, CLICK HERE

IF YOU NEED A BREAK AND WANT TO FIND OUT MORE, CLICK HERE

IF YOU WANT MORE DIVERSE TALENT IN YOUR WORKPLACE, CLICK HERE

WE'RE A YOUTH TRANSFORMATION AGENCY

WATCH THIS TO GET AN OVERVIEW

TRANSFORMING THE LIVES OF YOUNG PEOPLE

STEFAN

TURNED HIS 2016 PLACEMENT AT MR PRESIDENT INTO A JOB

JT

FROM CB 2013, IS NOW A CREATIVE AT ADAM & EVE DDB

CAT

IMPRESSED ITV SO MUCH THEY GAVE HER A JOB

TRANSFORMING DIVERSITY WITHIN THE CREATIVE INDUSTRIES

HERE'S HOW TO GET IN TOUCH

TRANSFORMING DIVERSITY WITHIN THE
CREATIVE INDUSTRIES